There are long-term trends in the internet business, such as increased adoption of e-commerce and the steady march toward mobile devices. And then there are the temporary fads, such as frames, Flash Intros, pop-up windows, Real-time chat, Groupon and Twitter.
Right now I am riding out two other less obvious fads, which I hope are not trends:
To say these two notions took me by surprise is an understatement. We had spent 2004 through 2008 perfecting the idea of the "self-service" web site. Our sites had scalable navigational structures, search engine friendly coding and easy-to-use Admins that were both easy to learn and powerful to use. We had clients maintaining 400 and 500 page web sites with a half-hour tutorial!
Let's start by sitting down together and going through your existing web site. We can talk about your plans for the future and what roles your web site serves for your business. We can be very helpful in balancing integrated marketing, marketing automation, CRM, search engine optimization, e-mail marketing and web site analytics. We'll put a great plan together, and then we'll execute the plan as quickly as possible so you can begin benefitting from it!